Immersive party brand, elrow, at 17:00, kicked off  Carnaby Street’s Christmas Party to switch on the Lights in London.

elrow are the first ever clubbing brand to be bestowed with this honour and to celebrate this, they are (currently) throwing a free 60s themed show with sets from Eats Everything, Patrick Toping, De la swing and George Privatti as well as their usual troop of zany performers, stilt walkers and obsessive enthuasiam for confetti and inflatables.

They kicked off proceedings at 17:00, but if you’re quick, you can party on with them until 21:00.

James Glancy Design Agency designed the iconic installations with 46 giant lightboxes which pay homage to 1960s Soho signage. Designed in the revolutionary colours red, white and black, the strong visual image displays positive messaging throughout of ‘Joy, Peace, Love, Kiss and Wish‘. The light installation, placed throughout 13 streets, will be on display until early January 2017.

Juan Arnau Jnr, elrow founder states: “It’s a great honour to be part of the Christmas lights switch on for Carnaby, an iconic street and event in London – a global referent city in the music industry. I hope everyone enjoys this festive celebration and joins our particular madness while lighting up Carnaby.”

Image from Google Maps