Brianna Price AKA B. Traits, launches her new record label venture, in.toto, with a self-produced two track single, “Still Point”/”North Shore”.

in.toto, to mean “as a whole, altogether, UNITY”, will focus not only on her own productions and releases, but also provide a platform for up and coming artists, and those producers already championed in her DJ sets and hugely loved BBC Radio 1 show, by way of new material and compilation albums.

The label will be backed by bespoke events and club nights, enabling the artists and the sound of in.toto to reach far and wide.

On the label’s inaugural release, Brianna sets the tone perfectly with “Still Point”. Gnarly, rasping bass punctures the gentle piano riff and ethereal synth pads as this club ready track blossoms into life, the assured and driving drums never letting the energy drop for one second.

On the flip side of the limited edition, purple 12” vinyl release, ‘”North Shore” opens with warm IDM pulses and tones, grandiose strings and vocal refrains create a huge sound that takes its unexpected breakbeat twist, reminiscent of British rave heroes Orbital, whilst holding its own with its fresh and bright production.

B. Traits “Still Point”/”North Shore” is released on handstamped 12” purple vinyl & digital download on 28th October 2016.